They say you should never judge a book by its cover, and that’s pretty good advice. I can’t tell you how many hours I’ve spent watching boring movies that indirectly promised an awesome ride via the artwork, but never ended up delivering. Nothing promises a more thrilling ride than a Thai Poster, with the horror variety being the most intense. They offer a mix between horror, suspense, and a thrill that North American artwork can rarely deliver on. Let’s take a look at the American poster for Amityville 3D, then the Amityville 3D Thai Poster.
Now, this isn’t bad at all. The 3D gimmick was very popular in the ’80s and I like how the demon’s hand jumps at you from out of the house. It kind of makes me feel like I’m going to actually be entering the house like I would at an amusement park and going to be jumped at by whatever demons are conjured up while I’m there, throwing my popcorn into the air. It even gives me a warning notice, like I’m playing some “choose your own adventure” game. If you know the Amityville franchise at all, you know what to expect, with a 3D element added. It’s simple, concise, and I like it.
But now, if I take a look at the Amityville 3D Thai poster, I get a different and more intense vibe. Just look at how much is going on there. We’ve got the same hand coming at us and some heavy wooded brush on both sides, just like the American poster, but that’s about where the similarities end. We see a ton of exaggerated scenes from the movie, like fire-breathing demons, monsters coming out of the water, some weird-looking demon in the shadows, and a hell of a lot more. Just a ton of action jammed into a small space. I really like how isolated the house appears here too, stuck in-between the brush. It gives me more of a feel like I’m in this wasteland within hell itself, and things are probably even worse inside the house. I just love this artwork.
I first came across Thai movie posters when I was searching for a Creepshow 2 poster. It really just stood out to me, and gave me a lot more than I felt the American posters gave. Different audience, different tactic, but I really like it. Anyway, here’s a link to a great page with more info on Thai movie posters. You should pickup a few for your movie rooms!